Join Justin Wilcox and learn how to create a culture where innovation is a priority:

Justin is one of the world's thought-leaders in practical application of Customer Development techniques, is the author of the FOCUS Framework - a comprehensive workbook series helping teams apply Customer Development principles and circles the globe helping companies implement innovation practices from Fortune 500's including Google, Microsoft, HP, Intel; mid-sized companies including NZ Steel; and early stage startups in collaboration with Tech Stars.

Learn how to get cultural commitment, from executives to entry-level employees, emphasizing the development of innovative products and services - all while supporting your existing commitments.

You'll identify the high priority roles in your organization that need to buy-in to innovative processes, how to elicit their "problems", and when/how to pitch them an innovation mindset.

We'll also discuss the power of metrics and incentives to create a culture that isn't afraid to fail, and the personality characteristics that make for the most effective innovation teams.